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Price, place, product, promotion — the four Ps of marketing are drummed into every marketing and business school student as the basics of market strategy. True…but everything is relative and as the energy industry remains subsidized, mandated and subject to government manipulation, it can be difficult to get the four Ps to work in concert with each other.

(Tue, 10 Apr 2018) Two out of three of EIA’s measures of natural gas production in the United States set records in 2017. U.S. natural gas production measured as gross withdrawals reached 90.9 billion cubic feet per day (Bcf/d) in 2017, the highest volume on record according to EIA’s <em>Monthly Crude Oil, Lease Condensate, and Natural Gas Production Report</em>.

A newly-commissioned hydropower project is allowing Montana-Dakota Utilities to reclaim energy it would have otherwise lost.

A newly-commissioned hydropower project is allowing Montana-Dakota Utilities to reclaim energy it would have otherwise lost.

Cooking based on solar powered batteries is the next frontier for renewable energy. Consider this: If India’s 275 million households and restaurants, street vendors, and tea-sellers were to use solar plus battery based cooking, the demand for batteries would amount to ~1,000 GWh.

Cooking based on solar powered batteries is the next frontier for renewable energy. Consider this: If India’s 275 million households and restaurants, street vendors, and tea-sellers were to use solar plus battery based cooking, the demand for batteries would amount to ~1,000 GWh.

A majority of people in the U.S. who are shopping for solar are also thinking about energy storage products and services, according to a new report from online solar marketplace EnergySage.

A majority of people in the U.S. who are shopping for solar are also thinking about energy storage products and services, according to a new report from online solar marketplace EnergySage.

California is a renowned global leader on climate and clean energy policy, but risks becoming a follower and falling short. To achieve the state’s long-term deep greenhouse gas reduction goals and to continue setting the strong example the rest of the world needs, California must set a clear target to end fossil fuel dependence and transition to 100 percent renewable, non-polluting sources for all energy uses by mid-century.

California is a renowned global leader on climate and clean energy policy, but risks becoming a follower and falling short. To achieve the state’s long-term deep greenhouse gas reduction goals and to continue setting the strong example the rest of the world needs, California must set a clear target to end fossil fuel dependence and transition to 100 percent renewable, non-polluting sources for all energy uses by mid-century.

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Misha Gerhard & Lewis LLC is International Strategic Consulting Firm with an extensive presence in the most rapidly developing regions of the world.